Radio ads in India lack creativity and punch. It is about time the face of advertising on radio undergoes a change.
It seems inevitable, therefore, that the 47-year-old son of an IAS officer, an alumnus of Delhi University's business school and St Stephen's College, should be recognised as the country's most exciting first-generation media entrepreneur, one who is set to challenge more established players. Recognition in the form of Ernst & Young's award for being the best entrepreneur in the services category this year has been the icing on the cake in a year of dramatic action.
When O&M India's executive chairman Ranjan Kapoor appointed creative hot shot Piyush Pandey as his successor in 2004, he wasn't aware that he may be pioneering a trend in advertising where agencies put their creative heads at the helm of their businesses.
US-based NBC Universal is in talks with NDTV to pick up a stake in the latter's UK-based subsidiary, NDTV Networks. The subsidiary operates NDTV Imagine and NDTV Convergence, among others.
Mail Today offers free issues to woo readers.
If you thought that international cable television majors such as Liberty Media and Comcast Corporation will line up to invest in the Indian cable TV industry after the government's proposal to allow 74 per cent foreign equity in cable, think again. The buzz is that the government is in a mood to raise the foreign equity bar for the cable industry from the current 49 per cent to 74 per cent.
The calender aims to boost fashion and tourism in India.
LG, Samsung have put their stamp of leadership on the electronic goods market with good customer care & high-end technology.
When it comes to branding exercises, almost everything comes with an expiry date. And celebrity endorsement is no different. This is probably a reason why we see celebrity endorsers being dropped or changed by brands on a regular basis. But does a time come, when brands feel that they can do away with the idea of having any brand ambassador? It certainly seems so in the case of a few brands.
Umkal plans to set up 10 more hospitals in and around Gurgaon.
Top Indian golfer Jeev Milkha Singh speaks on his growing stature in the country and the US PGA experience.
Outdoor advertising in India has a lot of potential. Yet, it somehow escapes the marketing mix of important brands, perhaps as a result of the unclear regulations surrounding the medium. But now major outdoor agencies have come together.
Suddenly, brand activation is big business for India's Rs 300 crore (Rs 3 billion) FM radio industry.
Subhash Chandra making headlines is no longer news. For some years now it has been for his no-holds-barred feud with the Board for Control of Cricket in India.
Clever strategising on ITC's part has put Bingo in the number one slot within six months of its launch.
India's cable television distribution industry comprising multi system operators and local cable operators is set to generate over Rs 1,000 crore a year as carriage fee from the channels slated for launch in the coming months.
An interview with Suresh Ramanathan, teacheer, consumer behavior and advanced marketing strategy at the Graduate School of Business, University of Chicago.
The Arab media network had applied to the information and broadcasting ministry about six months ago to allow its English channel into the country. The channel is still waiting for government approvals.
Apartments that come attached with a hefty price tag are catching everyone's fancy. But is this for real?
A new advertising code for the outdoor media in Delhi is on the cards. The advertising code, to be out by the end of the month, is being drafted by a two-member committee appointed by the Supreme Court of India.
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